How do a few, select equipment dealers produce great results for their customers year after year?

What do some equipment dealers know that allows them to capture a major part of the market?

Their customers are extremely loyal to them.

Their customers rave about their performance.

Rarely do they give the competition any edge to penetrate their market. Their customers buy from them year after year.

It all starts with how you treat your customers. You must have your business plans and the processes in place that creates the "Wow Factor" for the customer.

You want the customer to tell other customers how amazing they were treated by anyone they contact at your dealership.

Does your sales force understand the equipment that will make more money for your customers? Do they understand when to rent versus sell machinery?

Do your Parts and Service Managers understand how they can help your customers control their owning and operating costs? Do they know how much profit that can contribute to the dealer's bottom line?

Does your finance department understand that your customers are not just nameless, faceless numbers that have a credit card?

How often do you ask your customers the question "how are we doing as your supplier"? If you don't ask how can you create the "Wow Factor"?

If you would like to be in this elite-class who produce superior results, or you just want to be a better, more profitable business, please bookmark this site so that you can come back time after time to learn the details on how it can be done.

This is the nuts-and-bolts examination of how they achieve their remarkable success including:

How To

It is well known in our industry that dealers work under severe pressure and risk to produce a profit and maintain market-share.

Now you will be able to learn how to minimize your risk, time and effort while increasing bottom line profits.

There is no "theory" in this site.

The information you are about to see is based on 40+ years of experience in the Construction Equipment and Mining business.

Whether you are new to the this business or a veteran, there is something for everyone in this site including Sales, Parts, Service, Finance, Operations and H-R.

If you want to know the details on how the best-of-the-best work in our industry you will find it here.

I want you to feel comfortable to reach out to me at tom@equipment-dealer-secrets.com. There is no risk and no charge to get advice you can rely upon.

Absorption Rate Calculation

Using absorption rate calculation shows a dealer how to be profitable even during the downturn in machine sales.

Benchmarking construction equipment Parts and Service departments

Learn how the best construction equipment dealers evaluate their Parts and Service departments.

How to Avoid Making Serious Marketing Mistakes in Your Dealership

If you make these marketing mistakes you will not get the customers your dealership desperately needs

Apprenticeship programs may be the best method of solving the shortage of qualif

Apprenticeship programs may be the best method of solving the shortage of qualified technicians in a dealership.

How To Drive Customer Satisfaction To New Levels

Customer satisfaction comes from helping your customer gain greater control of their equipment owning and operating costs.

Measuring customer retention

Measuring customer retention is the most effective way to improve dealer profitability.

The customer retention process and why it is so important

Follow the Customer Retention process and improve your net operating income from 25% to 80%.

Construction equipment auctions may be one of the fastest growth segments in the

Learn how to manage your way through the construction equipment auction maze.

Used Construction Equipment Sales Can Be Very Proftable

Used Construction Equipment sales will create excellent profits is they are managed well.

Sales Force Management

Understanding sales force management will improve market share, gross margins, cash flow and working capital. You will get a clear picture of how some of the best-in-class dealers use do it.

Service departments can be the biggest money makers for an equipment dealership

The top Service Managers can create 25% net operating income and outstanding customer satisfaction.

Increase service department revenues instantly

Learn how to increase service department revenues by 10% to 20% without any capital investment!

Parts managers at the top tier dealers produce 25% net operating profit

Parts Managers at the top-tier dealers achieve at least 25% net operating profit.

The used-parts business is highly profitable.

Find how your dealership can improve profits through selling used-parts.

An advisor you can trust with your equipment dealership

Advisor for more than three decades Tom Montgomery has been working with the top equipment dealers worldwide

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